Business Analytics: Combining data, analysis and judgement to inform decisions

This textbook emphasizes the use of data and analytics to support organizational decision-making, covering key use cases across marketing, HR, operations, and finance. It provides a practical approach with real-world examples and video interviews, and covers the legal and ethical aspects of data work. Suitable for undergraduate and postgraduate students studying business analytics.

Format: Paperback / softback
Length: 240 pages
Publication date: 29 June 2023
Publisher: SAGE Publications Ltd

This comprehensive textbook delves into the transformative power of data and analytics in shaping organizational decision-making across various business domains. By leveraging human judgment and complementing it, the book offers a practical approach to leveraging analytics for informed decision-making.

The textbook covers a wide range of use cases for analytics across marketing, human resources, operations, and finance, providing a comprehensive understanding of analytics' applications in different business areas. It emphasizes the fundamentals of data, analytics, and data visualization, equipping readers with the necessary knowledge to navigate the complex landscape of data-driven decision-making.

Key features of the textbook include:

Analytics in Practice vignettes: These vignettes showcase real-world examples of how data and analytics have been applied in successful organizations, providing practical insights and applications.

Video interviews with industry professionals: Interviews with experts in the field bring the theoretical concepts to life, offering valuable perspectives and experiences from practitioners.

A running case study and accompanying dataset: Readers can apply their knowledge by working through a comprehensive case study, accompanied by a dataset, allowing them to practice and reinforce the concepts learned.

Suitable for undergraduate and postgraduate students studying business analytics, the textbook is authored by Mary Ellen Gordon, a Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.

With its comprehensive coverage, practical examples, and industry insights, this textbook is an invaluable resource for anyone seeking to leverage data and analytics for competitive advantage and organizational success.

Weight: 446g
Dimension: 185 x 233 x 16 (mm)
ISBN-13: 9781529796117