Creativity for Innovation Management: Tools and Techniques for Creative Thinking in Practice

Creativity for Innovation Management is a rigorous yet applied guide that combines theory with practice to develop creativity at individual and group levels. It provides opportunities to explore innovative and creative processes and build entrepreneurial practices, strong, innovative teams, and organizations that encourage innovative thinking. The second edition has been updated with a new chapter on emerging technologies, material on human-centered design, crowdsourcing, and collaboration platforms, and cross-cultural differences in innovation management. Online resources complement the book.

Format: Paperback / softback
Length: 272 pages
Publication date: 13 July 2023
Publisher: Taylor & Francis Ltd

Creativity for Innovation Management is a comprehensive and practical guide that delves into the realm of creativity, its significance, and its cultivation at individual and group levels. Unlike many technique-oriented books, this text seamlessly blends theory with practice, drawing upon the latest research in psychology, organizational behavior, innovation, and entrepreneurship. It offers a wealth of opportunities to explore innovative and creative processes, equipping readers with practical tools and techniques to develop them. Through engaging activities and real-life case studies, the book demonstrates how individuals can build entrepreneurial practices, strong, innovative teams, and organizations that foster and facilitate innovative thinking.

This second edition of the textbook has been extensively updated to reflect the evolving landscape of innovation management. It includes a new chapter that explores the impact of emerging technologies on creativity, further material on human-centered design, crowdsourcing and collaboration platforms, and cross-cultural differences in innovation management. The book is designed to cater to postgraduate students of Innovation and Creativity and Entrepreneurship, as well as professionals seeking to enhance their creativity and excel in their careers.

To complement the textbook, an array of online resources is available, providing access to key tools, techniques, activities, supporting video and audio material, and cases. These resources further enhance the learning and teaching experience, enabling students to delve deeper into the topics covered and apply them in their own contexts.

In conclusion, Creativity for Innovation Management is a indispensable resource for anyone seeking to unlock their creative potential and drive innovation in their personal and professional endeavors. By blending theory with practice and offering a wealth of practical tools and techniques, this book empowers readers to build entrepreneurial practices, strong, innovative teams, and organizations that thrive in today's dynamic and rapidly changing world.

Dimension: 246 x 174 (mm)
ISBN-13: 9781032127699
Edition number: 2 ed