Experiential Marketing: A Practical Guide to Interactive Brand Experiences

Integrate immersive brand experiences into your marketing strategies and amplify engagement using the cutting-edge techniques put forward in this expert guide.

Format: Paperback / softback
Length: 320 pages
Publication date: 03 December 2017
Publisher: Kogan Page Ltd

The immersive brand experience is revolutionizing brand engagement, and Experiential Marketing, second edition, provides clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event; it is about generating a surge of brand engagement that is amplified immediately by a niche target of consumers through live content sharing and social media streams.

This comprehensive second edition of Experiential Marketing pinpoints exactly where this innovative strategy fits in with the current marketing and events climate, including a step-by-step outline to plan, integrate, and evaluate its game-changing results. The completely fresh content analyzes the latest industry advances and case studies, including four new chapters on the digital experience and merged realities, plus the experience economy and the creative explosion of the Pop-Up phenomenon. Accompanied with a digital toolkit of downloadable resources, this book is essential reading for marketing, business, media, and events professionals alike, providing strategic decision-makers with a unique competitive advantage in a vibrant new era of marketing strategy.

Weight: 496g
Dimension: 235 x 158 x 18 (mm)
ISBN-13: 9780749480967
Edition number: 2 Revised edition