ISE Strategic Management of Technological Innovation

Melissa Schilling's "Strategic Management of Technological Innovation" is the world's top innovation strategy text, focusing on a strategic process from competitive dynamics to strategy formulation and implementation. It emphasizes practical applications and examples, with systemic coverage and footnotes for further reading. It is designed as a primary text for courses in strategic management and innovation and new product development.

Format: Paperback / softback
Length: 368 pages
Publication date: 29 March 2022
Publisher: McGraw-Hill Education

Strategic Management of Technological Innovation, authored by Melissa Schilling, stands as the preeminent authority on innovation strategy worldwide. This comprehensive text approaches innovation management as a strategic endeavor, meticulously structured to align with the strategic management process commonly employed in strategy textbooks. It unfolds in a sequential manner, mirroring the progression from assessing competitive dynamics to formulating strategies, to their successful implementation. While the book emphasizes practical applications and real-world examples, it also offers a comprehensive and systematic exploration of the existing research, accompanied by extensive footnotes to facilitate further reading. With its primary focus on serving as a primary text for courses in strategic management, innovation, and new product development, this text is meticulously crafted to cater to the unique needs of both business students and engineering students. By seamlessly blending theoretical principles with practical insights, Strategic Management of Technological Innovation equips readers with the tools and knowledge necessary to navigate the complex landscape of technological innovation and drive sustainable competitive advantage.

Weight: 484g
Dimension: 186 x 231 x 18 (mm)
ISBN-13: 9781265073350
Edition number: 7 ed